Throughout chapter 10 in Epstein's book, we learned about the Appeal to Emotion and the different aspects that it is made up of. One of the concepts that I thought was interesting was Apple Polishing, which is a particular way of using the Appeal to Vanity approach in arguments. Apple Polishing is a type of argument that makes someone feel good. It’s where a person uses flattery, and excessive compliments, in an attempt to win support for their side. In my opinion, apple-polishing is just kissing up. An example of this approach in action is when a good-looking advertiser is selling a new dietary fiber bar or snack to an overweight woman. The advertisement can brown-nose the buyer by telling them that they actually look slimmer and that their product will be beneficial to their amazing figure and will keep them in shape, when in reality the product probably has a lot of sugar and what not and would not help the buyer's diet. The overweight buyer will fall into the sweet talk and spend.
No comments:
Post a Comment